How to Setup Special Price in Magento 2

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Special Price is called a promotional campaign you will give to shoppers within an exact time. The special price is shown both on the catalog page and product detail page while the ordinary price is grayed out, both of them are linked by word “was” like $30.00 was $36.00.

Learn more: How to set up good prices when buying more products with Magento 2 quantity increments extension

From Magento 2 settings, you can get the special price configuration in the Advanced Settings of the individual product. Then you only need to enter the number for the discounted price and the active time to apply. As you configure, the special price is applied immediately.

Special Price can be used as an effective FOMO call to action, as it brings an exciting offer for hesitant customers. This tutorial will show you steps to set up the special price on both the catalog page and product page:

On the catalog page

How to Setup Special Price on Catalog Page

On the product page

How to Setup Special Price on Product Page

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How to Setup Special Price in Magento 2

Click on Edit link on the Product Management.
In the basic settings panel, Advanced Settings > Advanced Pricing.
Enter the number of the Special Price.
Assign the active time including Special Price From Date and Special Price To Date. You can type manually or click on Calendar icon to choose the relevant date.

How to Setup Special Price

Click on the Save button to finish.

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Final words

Special Price in Magento 2 enables you to create exclusive discounts for your products in a certain time period. It helps enormously by using FOMO as a way to urge people to act immediately. Setting up a Special Price in Magento 2 only requires a few steps as above, so you can do it easily. After setting it up, you can expect more product views and greater sales. All questions are welcomed, so please write yours in the comment section.

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