How to Setup Google Analytics Ecommerce Tracking

In this guide, we will show to to add a Google Universal Analytics (include eCommerce Tracking). Before doing this step, make sure you have added user-defined variables. In your Google Tag Manager Workspace go to Tags, click New to add a new Tag.

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Step 1: Setup Google Universal Analytics

In Google Tag Manage Page:

• Click on Tag Configuration to choose tag type: Universal Analytics.
• Add Trigger: Click on Triggering, choose All Pages

Watch this screencast step by step

Step 2: Set a goal on Google Analytics

Go to Google Analytics

Navigate to Admin > View > Goals

Then add New Goal

1. Goal setup choose Custom
2. Goal description: Fill Make a Transaction
   • Type: Select Destination
3. Goal details > Destination: choose Regular expression then fill the following:

/checkout/onepage/success/|/mpthankyoupage/|/checkout/onepage/success

This support Default Thank you page, Mageplaza Thank you page

Then click Save > Done

Step 3: Check the result

Now you can see eCommerce Tracking data in your Google Analytics: Conversions > Ecommerce > Overview

Try Google Analytics Ecommerce Tracking!