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Magento 2 Google Analytics
v4.4.3Magento 2 Google Analytics extension helps store owners enable enhanced ecommerce reporting, and send it to Google Analytics more easily and conveniently. With the support of the Google Analytics built-in module, store owners can have a clear analysis of the insight into shopping and the behavior of customers and make the right business strategies properly.
Problems
With the intensive support of Google Analytics, Magento store owners can track the customers’ actions during their shopping trips easily with details. There are additional powerful reports on visitors’ actions at every stage during their shopping, from their impressions to their clicks. Therefore, store owners can come much closer to customers’ insights and understand their interests, thoughts, and even expectations significantly better than ever. Depending on a better understanding, online stores will make improvements to enhance user experience.
Depending on the number of visitors, the number of impressions and clicks, session duration, the bounce rate, and more via the Google Analytics account, store owners can have an assessment of how effective the web performance is. Depending on that, store owners can make the decisions to improve major elements such as content, and images to become more attractive, appealing, and helpful to shoppers.
Solutions
- Track customer journey on the store site
- Improve the effectiveness of the store site’s performance
- Determine the conversion rate
- Monitor the performance of marketing campaigns
- offer better content to targeted customers
- Create a better shopping experience
Access 5 Enhanced Ecommerce Reports
Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.
All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.
Track & Capture all product views
Magento 2 Google Analytics extension allows capturing Product Impressions occurring on the Category Page and the Product Page of the online stores. In detail, you can measure the views of products on the Category Page and the Product Page.
Google Analytics account will receive these analysis data after events as view_item, view_item_list, and select_content with product information (ID, name, category, quantity, price, and more) are sent successfully.
Track events of updating cart and checkout process
When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to the Google Analytics account.
At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to the Google Analytics account.
Measure the engagement during the checkout process including:
Track & Capture events of customers' purchase orders
Integrating Google Analytics in the Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:
Pricing
Choose your suitable edition
Community
Crafted for a great webstore start $ 149 first year- 1-year extension updates
- 1-year support
- 60-day money-back guarantee
- Read our policies
- Supports for Magento 2 Community Edition
Full features list
There are 5 advanced reports, including Shopping Behaviour, Checkout Behavior, Product Performance, Sales Performance, Product List Performance supported in Google Analytics.
Google Analytics tracks all the actions of customers via their impressions and clicks on Product Listing Page, Product Details Page
When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, and price to the Google Analytics dashboard.
At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to the Google Analytics dashboard.
After a customer picks items and go to the shopping cart page, a begin_checkout event with the checkout items will be sent to the Google Analytics dashboard. The same to the next step of the checkout process.
Yes, definitely. At the extension general configuration section, you can fill in another property ID.
Please follow the article here.. Google Adwords and Google Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic properly.
Reviews (58)
very good product
very good product , simply does what described and easy to install and configure
Director
The Google Tag Manager was suggested to us by our SEO managers as it makes easier to work on tags without any particular technical knowledge. we are very happy with it!
I'm satisfied
I'm good thanks
Great Support
Great Support
Very good extension for affiliation
I use this extension for affiliation and it's perfect i select support complete and dev Mageplaza at configured Google Tag Manager for me. Configuration is perfect now. Thank you very much for your work and your help.
Best Dental Deals
Google tag manager has been great to use functionality-wise. Mageplaza also provided great support and corporation during the support period, we really hope we can have many amazing products from Mageplaza in future.
Good Module
Purchasing the plugin was seamless, Implementation was equally easy as well
Good Module
Purchasing the plugin was seamless, Implementation was equally easy as well
HIGH QUALITY
All Mageplaza extensions are well documented. No need to ask for support and best quality price.
Nice Extension
A very useful extension at a reasonable price. We are using it since a long time. Satisfied with the extension and the support by Mageplaza. Keep up the good work.
Does what it promises
Because Magento Community does not export e-commerce data to Analytics through GTM, this extension is a must-have.
Cheers
A wonderful module if you're currently using Google Analytics for your store. Cheers!
Timely response
The support is on point. Thanks for such a timely response.
TOP-NOTCH SUPPORT
I am glad and very happy with the customer service of Mageplaza. Your support engineer helped me a lot.
WORTH EVERY PENNY
With only $99, I can enjoy a great Google Tag Manager extension for my store. Plus, the support team has helped me a lot with my first use. I can never complain about such a great service like this.
Great value
Great extension that delivers as promised. It provides an easy way of handling e-commerce tracking. We use it for Google Ads and Facebook and it works without problems. We are using several extensions from Mageplaza (Layered navigation, Product feed, Facebook plugin, etc.) and they always deliver work of high quality and extensions of great value.
Great value for money
For its price this is a great extension, works out of the box, extremely simple to install with the bare-bone basics of tag manager analytics, etc. The only thing missing from it is instructions on tag manager full setup such as a JSON file import to google tag manager, tag manager is a hurdle in itself to set up the events tags and triggers for advanced tagging. If this came with the extension It would add a lot more value to the extension. Still, despite this gripe(!), I'm very happy with the extension and with the price tag as it is I'm giving it 5 stars!
Useful extension to add Ecommerce Tracking feature
A useful extension to add an Ecommerce Tracking feature in Magento for GMC and Facebook Pixel, looking forward to getting more platforms integrated
Easy Set up, everything else automated
So far it works really well for our Facebook pixel. Everything seems greatly automated. For my taste, it could be a bit more granular in the near future, but I am sure there will be plenty of good updates coming.
good expensive
Very Helpful extension for Magento 2 website. I have installed this extension and this extension excellent Work With all Platform Google tag manager, Google analytics, google adword, and Facebook pixel. Dear Mageplaza Team please also add other platforms pixel, Snapchat, Pinterest and Twitter, etc
good expensive
Best Extension For Magento 2 Stores. All in one extension for Facebook Pixel, Google Tag Manager, and Google analytics. Easy to configure. This extension is perfectly working with all platforms. Mageplaza all module is best and very helpful
Useful extension
Useful extension - allow to configure tags for GTM, flexible settings, working perfectly with Facebook Pixel and Enhanced Ecommerce. Easy installation with composer, perfectly compatible with other Mageplaza modules. Thank you very much!
Good module
Very good module. Allowed us to set up a tagging plan in a few days.
Not bad
The extension is OK but e were hoping for a lot more - It only has the basic tracking for Facebook and Google Analytics. All things like adds to wishlist and swatch requests (specific to our site) all had to be done by ourselves in GTM. Also no support for Google Ads which I was expecting. If you just need basic eCommerce tracking for Facebook and Google analytics then it is good, but if you need more then better to just do everything yourselves.
OWNER
Easy to configure. Thanks!
Easy to use
Very good extension, very useful and very simple to use.
Great Extension
The extension was easy to install and configure. The documentation is pretty good. Nice and tidy fix for handling tag manager and Facebook pixel in one place without having to do any coding.
Mr.
I bought the Mageplaza extensions on the tenth September 2020, it was a sunny day and I like it, My webmaster asked me to buy this extension and it was a good idea. Anyway we are now using the extension and it's GOOD
AMAZING EXTENSION
AMAZING EXTENSION
Marco
The extension is great and easy to use !
Amazing Extension
Purchased this extension and it works like a charm. support team was very helpful and fast. Highly recommend Mageplaza extensions!
Thank you for quick fix!
I had some issues with getting a ticket started but once I was in touch with the technical team everything went smoothly.
Awesome support
Shin, my technical supporter was extremely helpful and prompt to identify the issue and provide a fix. Awesome job! I hope these fixes make into the later releases of the extension.
Thank you for your quick help!
What a great support! Detail-oriented, accurate, straight to the point and solve the problem. I couldn't believe that it solved that fast.
Most deserve service to invest
Really great and friendly customer service! I worked with you guys for only 1 day and the issue is sorted fast. Will recommend you to others!
Great product
Awesome quality, wonderful extension! Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module.
Worked Straightaway
The installation was a smooth and painless process and worked straight away. Currently, it works exactly as I expected. Worked seamlessly when I upgraded the core Magento too.
Great extension
This is a very important extension that I was looking for in a while, Mageplaza met my expectations and the price tag was awesome too. Thanks, guys for your hard work.
Solved my issue in flash
Exceptional customer support! Based on the support provided by Eric and his team Mageplaza has earned a new loyal customer. Thank you very much once again, great job!
Super easy installation!
Install module, add the google tag manager ID, done! Well, not exactly, you need to configure your tags in your Google account but that is another story. I am using Magento 2.3
Good extension
The extension is very good, easy to use and easy to install. It does the job. The support team is also very fast. I can recommend.
Great customer support
Our developer was able to get support assistant right away. The extension works great on our clients Magento site. Thank you for all your help.
Very High Quality Extension
I wish Mageplaza made more Magento extensions. I have used both their SMTP and this Google Tag Manager extension. They work perfectly. I wish they made an extension to turn Magento into a Marketplace. I purchased Webkul's extensions for that and their quality doesn't even come close to Mageplaza's. Maybe it's that Mageplaza focuses on much smaller extensions to ensure they get everything right but I can definitely tell the difference in quality. I used this Google Tag Manager extension to enable Facebook Pixel on my site and it's great. I didn't have to embed any code in my application and Facebook pixel auto detects events like Add to Cart and Purchases and Google Tag Manager wires it all together with the help of this little gem.
Works perfectly
Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module. The installation was a smooth and painless process and worked straight away.
Great extension
It was very easy to install and setup. Currently, it works exactly as I expected. Thanks, Mageplaza. I would recommend this great module to everyone.
Great module!
This is a must-have tool for every store. Everything works as promised, this extension works great, much better than free extensions for Google Tag Manager. Also, the good documentation of this extension helps too. I will be a loyal customer for a long time!
Good service
Very good service. My issues were resolved quickly and extensions are working
Thanks to Mageplaza support team.
Very responsive support. Thanks
Perfect Product
This extension is very helpful and works well. The support is very good. The installation is very easy. The module is very simple to configure. I recommend for every one to use any extension of Mageplaza.
Great
Great extension that makes it really easy to work with Google Analytics and AdWords. Makes work easier for my employees. Simple installation and very good manual. I ordered more extensions and had a positive experience everywhere.
Great for Tracking Multiple AdWord campaigns!
I need a tool that would let me track multiple ad campaigns as to pay for our affiliates. With this I am able to attribute properly every single different ad campaign and pay my marketers accordingly.
Great one !
This is extension is very good and helps SEO on Google. Helps in marketing as well. Thanks to Magaplaza for introducing this extension. Overall this extension is excellent and very easy to install. Great!
Great Extension
Very smooth, all you have to do is put in your tracking id, and there are some configurations, thanks to their great documentation i was able to set this up smoothly and now analytics is tracking the site effectively! love it, great work MP! loyal customer for long!
Nice extension
This extension makes it easier for advanced tracking and integrating with google tag manager. Installation was easy and I am happy with it. Thank you, Mageplaza. Keep up the good work!
Good module
Its very necessary, I needed to enable Google Tag Manager for my Magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. There is a minor issue with setup, I resolved by myself.
Quite nice extension.
I needed to enable Google tag manger for my magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. Worked very well for me. A must have extension if you wish to enable GTM on your magento store..
This extension guided me to the right path unexpectedly
At that miserable time, I was just a newbie to Magento 2 who had no idea about Adwords and Google Analytics and HTML stuff and so on at the same time. Everything was a true mess. Until one of my partners recommended me to try Mageplaza's extensions and luckily it's free so I immediately checked it out like Ihavenothingtolose :d Then things turned out pretty ok, the modules are easy to understand and configure. I did figure out that remarketing is basically necessary for every store. Fortunately, Google Tag Manager supported me on this issue really quickly. One more cup of tea in here that I'm no longer maintaining tons of usual code on the source of our website, mostly for the time being I just need this extension only to handle all my current script-tags. Again, thanks Mageplaza for granting me this good chance to practice!
Nice product
This was very helpful for us. We were trying other tag manager but this was good. Installation was also easy when compared to the other extension available in the market. Overall the product was awesome.
Leave a Review
Coming Soon
All of the feature updates plan and status will be updated as soon as possible in our public Trello.
View Mageplaza Extension Roadmap 2023 ->Don't see the features you are looking for?
Request feature-
v4.4.3 (Magento v2.4.x)
04 November 2022
- Update setup database schema xml
-
v4.4.2 (Magento v2.4.x)
07 September 2022
- Compatible with Magento v2.4.5
-
v4.4.1 (Magento v2.4.x)
17 August 2022
Fixed minor bugs
-
v2.6.1 (Magento v2.3.x)
17 August 2022
Fixed minor bugs
-
v4.4.0 (Magento v2.4.x)
29 July 2022
- New feature: create & export tag, trigger, variables
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v2.6.0 (Magento v2.3.x)
29 July 2022
- New feature: create & export tag, trigger, variables
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v4.3.1 (Magento v2.4.x)
10 June 2022
- Compatible with Magento v2.4.4
-
v4.3.0 (Magento v2.4.x)
15 April 2022
- Added Google Analytics Opt out
- Added Tracking custom dimensions and metrics
- Compatible with Mageplaza GDPR
-
v2.5.0 (Magento v2.3.x)
15 April 2022
- Added Google Analytics Opt out
- Added Tracking custom dimensions and metrics
- Compatible with Mageplaza GDPR
-
v2.4.0 (Magento v2.3.x)
01 March 2022
- Supported RestAPI & GraphQL
- Added Advanced Matching & Add To Wishlist event for Facebook Pixel
- Fix minor bugs
-
v4.2.0 (Magento v2.4.x)
01 March 2022
- Supported RestAPI & GraphQL
- Added Advanced Matching & Add To Wishlist event for Facebook Pixel
- Compatible with Magento v2.4.3-p1
- Fix minor bugs
-
v4.1.3 (Magento v2.4.x)
26 October 2021
- Compatible with Magento v2.4.3
-
v4.1.2 (Magento v2.4.x)
10 August 2021
- Fixed minor bugs
-
v2.3.2 (Magento v2.3.x)
10 August 2021
- Fixed minor bugs
-
v4.1.1 (Magento v2.4.x)
07 July 2021
- Fixed minor bugs
-
v2.3.1 (Magento v2.3.x)
07 July 2021
- Compatible with Magento v2.3.7
- Fixed minor bugs
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v2.3.0 (Magento v2.3.x)
04 May 2021
- Added support GA4
- Added exclude tax, shipping, shipping tax from the transaction
- Added exclude the transactions with 0 value
- Added show/hide the brand, variant
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v4.1.0 (Magento v2.4.x)
01 April 2021
- Added support GA4
- Added exclude tax, shipping, shipping tax from the transaction
- Added exclude the transactions with 0 value
- Added show/hide the brand, variant
- Compatible with Magento v2.4.2
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v4.0.0 (Magento v2.4.x)
14 October 2020
- Supported Magento v2.4.0
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v2.2.4 (Magento v2.3.x)
14 October 2020
- Updated Content Security Policies
Google Analytics' Full Features List
Google Analytics for store admins
Google Analytics E-commerce
- Enable/ Disable Google Analytics E-commerce
- Input Google Analytics Ecommerce Tracking ID
- Add extra tracking IDs
- Add extra ecommerce tracking IDs
- Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same website URL
- Enable Linker to see sessions from two related sites
- Enable Google Analytics advertising features (including Remarketing Lists for Search Ads)
- Compatible with Report extension, OSC Checkout Extension, Refer a Friend, Also Viewed
Facebook Pixel and Google Adwords Conversion Tracking
- Input Facebook Pixel Tracking ID
- Follow the guide to set up Google Adwords Conversion Tracking
Google Analytics for customers
- The demands of store visitors are fulfilled better prices
- Have a better shopping experience
- Enable IP Anonymization
Why choose Mageplaza Magento 2 Google Analytics
Mageplaza provides consistent and customer-centric extensions for your Magento 2 store.
We don't sell products for one time. We provide lifetime solutions which help our customers thrive with their businesses.
60-day Money Back
Extensive 60-day money-back period. You love it or get a full refund no questions asked.
Extensive Support Timeframe
Mageplaza provides support 16 hrs/day, 5.5 days/week to guarantee the seamless operation of our extensions on your store.
Install via Composer
Simple installation via composer helps you save time and eliminates technical issues during future updates.
Frequent Updates
Intensive update roadmaps ensure great performance, bug-free, highly compatible, and innovative extensions.