Common Business Questions
If you want to drive new traffic to your store, then you might want to try affiliate marketing, social media marketing, and loyalty programs. While the first two are based on the principle of word-of-mouth marketing, the latter one is for building a community and giving visitors motivation to stay as a member.
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If sales boost is your goal, try this checklist to see what could help you gain more!
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68% of the starting point of online experiences is with a search engine, according to Brightedge Research. In addition, Hubspot states that 70% of marketers think SEO (search engine optimization) can generate more sales than PPC (pay-per-click). Therefore, increasing website ranking on Google is the first step to build a better position in the industry for your business and boost sales.
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Asking customers to buy more is not always easy, as it may seem like you are trying to rip them off with unnecessary items. Make a decent research then build a suitable plan is essential:
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Managing a store requires admins’ involvement in multiple steps. Hence, it depends on which parts of the process you encounter problems that you should find solutions for. Find more complete extension lists here.
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Google claims that 53% of customers always research before purchasing at any store. Moreover, 30%-60% of shoppers who search on site will convert up to 4 times more (Coveo). Not only should your site’s SEO ranking be high, but you also need to make information on the site easy to be searched for. What you should do is speeding up the search process and giving more relevant results.
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Quick order processing can increase customer satisfaction and boost your profits accordingly. Start applying the following tactics:
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You want to give customers recommendations automatically that actually work? Try these following tools from us:
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7 out of 10 customers tend to abandon their carts, as stated by Baymard Institute, which is such shocking statistics for any online businesses. There are multiple reasons why customers abandon their carts that you can find here. You should first identify causes and then take proper actions to reduce the abandonment rate:
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Retaining customers is 5 times cheaper compared to acquiring new ones (Econsultancy), and has the selling probability 3 times higher (Market Metrics). You need to retain customers in multiple stages in the purchase process, but more importantly, do it consistently with clear strategies.
1. Build a community
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An online store has to face various security threats from automatic bots and data thefts. If your store is not protected well, you may suffer from losing the website and as a result, lose customers’ trust. In some serious cases, you may even have to pay a lawsuit for losing customers’ data. To avoid those outcomes, you need to:
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Make your products discoverable on different marketplaces approach more customers and increase sales quickly:
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Slow loading speed may be due to different reasons, but optimizing current website content can improve the speed significantly.
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